Adapting to future needs.

Which 3D models are the most popular in the 3D markets?

Hello, I suggest discussing such an interesting topic together. Each model is an hour lost and I would like to see the result as soon as possible. I wonder what exchanged the hammock in the sea and riding a bicycle.

Therefore, it is important to understand what and why to do, there must be some kind of strategy.

For convenience, I have divided the model into several categories. Each of them has its pros and cons, as well as the level of competition and the maximum cost. More importantly, they have different buyers.


Yes, we all know this clipart, only in 3D. There are people who buy the model only for an image; from it you can create a unique image in a comfortable style and size, at the right angle and with the necessary shadow.

An important feature of these templates is that it does not matter whether there are free analogues in the torrent, a large selection of similar templates, etc. The buyer chooses based on visual preferences and it is their renderer that can connect it. Also, a license is important for him (ie everything is legal) and of course it is desirable that he can easily get the same result as you in the render.

Of the minuses, of course, profit. Navryatli someone is willing to pay large amounts for clip art, I think a maximum of $25-40 per model (their earnings are 30-40%). Usually they buy such models in creative agencies and design studios, which are used to photos and their prices.

Themes for such models are better to search on sites with clip art (obviously). You need to think like a web designer: what kind of perspective can you use for a postcard or to put on your website. Also look at the mocap: a white label yogurt bank, billboard, sign and the like, where the buyer will replace the texture and be able to use the image in the presentation.

As an example, this is a separate site from Turboskvid, which they implemented exclusively for these clients. In a word, there is a market.

Smart Move will also sell the renderers of these models separately in photodrains. If people ask for 3D rendering services, 3D models, they will also buy there, because the clients are the same. Here I recommend Philip’s blog on 3D illustrations.

Hard surface, which saves time

The main definition of this category is the buyer’s time savings and the difficulty of creating a similar model for him and his internal team. That is why these models are the most expensive.

This is any technique: cars, military vehicles, planes, ships.

Creating a detailed car takes two weeks of work time and cannot be done after watching several videos on YouTube (unlike a vase, a cup, a table). Therefore, here you save the buyer’s time and money, eliminate the risks of working with freelancers. For example, if it takes two weeks for an experienced modeler to create a good model, that results in around 80 hours of work. On average, an hour of freelance work in the West costs between 5 and 12 dollars. And if the buyer is lucky, he will receive a similar model for 400 dollars (a super cheap option, it usually costs 900 or more). Therefore, the price of $ 150 for a finished car and the lack of correspondence with the artist, and even now, and not in a month, is the solution to all problems.

However, there is a drawback and it is obvious: you will spend a lot of time on the model, and not on the fact that it will make it qualitatively. You can also make a mistake and do something that is not in demand; I suggest that in the next article you pay attention to this category and the choice of models in it (in any case, write your advice and experience in the comments).

Important: This includes only those models that do not become obsolete. That is, phones and other gadgets do not take, because in a month there will be a new version, and their work will not serve anyone.

The most advantageous, although sometimes competitive, option is cars that have only been turned on at a car show and it is desirable that there be a lot of publications about them. It is clear, do not make concepts or cars that will never go into production. That is, the Tesla model 3 (at the time of publication of the article) is an excellent option, which will surely sell, and the Chery Arrizo 7 is bad and perhaps nobody will buy it (only Hum3d can afford to do such Models). ).

Feel free to submit the same model in different versions. For example, cars can have racing textures, separately with any body kit, separately with the interior, and separately of ordinary quality. The buyer needs different models, and even a small change, which seems like a small thing, also saves time and avoids hiring an independent professional for the revision.

trend models

A logical continuation of the previous category. This is all about what there are many posts and what is "hysteria" In the net. For example, Pok√©mon Go, Game of Thrones, or North Korea’s missile launcher threatens the US, maybe even a US aircraft carrier, which went to Korea; suddenly something brilliant will happen to him and you will have his model.

The trend is not just something on television. The events around you can also be trending, although only in this region. For example, are there many demonstrations in the world? – Time to make details of SWAT clothing, barricades and other attributes.

Who will buy them: news sites for the photo, because that is not yet, and the report must be done; fan for fan art; an entrepreneur for notebook covers, toys and other things. Also, similar "clip art" it is necessary for various organizations that are involved in the trend, for example, the UN for presentations.

Minus – Of course, this is a temporary effect, and after a while the model will no longer be interesting, and there will be a lot of such models. Therefore, it is foolish to spend a lot of effort on them; you must do it quickly and on time.

If the model is unique and you are the first, the price will not be important and you can set it high enough.

models for games

With them, everything is sure to be clear: they are made with a minimum number of polygons, in game format for unity or ue4 and that 3d rendering services are only needed by developers of games and mobile applications.

It is good that in this category there can be models of any theme: from cars to characters. Everything is equally necessary in the video game industry. However, there is a small feature: everything must be generic, not branded. No nameplates on the car, Nike logos on sneakers, and other recognizable attributes.

The models are selling well. An example, in addition to stores so understandable with Unity and Unreal, can be a 3DRt store.

The downside is that in this niche a lot of indie developers who have little money or money saved on sandwiches at school. So be prepared for constant support and requests to give something away for free. Big companies usually do everything by themselves and don’t count on them. Therefore, there are gains, but with nuances.

Indoor display models

The most competitive and cheap niche. This is where they will prefer a free model to buying a paid one. Among other things, the markets are full of identical models, stolen from some sets and rendered in another studio. Since the entry threshold here is much smaller than on Hard-surface, many models are objectively low.

A good example of earnings and free models is the site http://www.artstation.com.

In addition, this is not obvious to many, in the niche of accessories, trends and new collections are important, that is, there is obsolescence: architects and interior designers prefer to use furniture in visualizations of new collections that their clients can go to buy . in salons. So, to stay afloat, you have to constantly make furniture from fresh catalogues.

It is worth adding here that many furniture manufacturers present their entire assortment in the form of free models; this should also be watched so as not to do unnecessary work.

However, there are people who work in this niche very successfully, for example guys from Bulgaria.

People and Characters

Definitely expensive and popular category, both in the form of clipboards (people in different positions and different professions), and in the form of characters for games, videos. It is in great and constant demand, even despite the development of scanners and the availability of free libraries. The prices are very high and they are willing to pay.

Designers often need hands that hold a phone, a gun, or a notebook. Of course, hands must be made separately male and female, of different skin color.

As already mentioned, we need different professions: a driver, a racer, a motorcyclist, a banker. They are used in presentations, at various events and displays. Celebrities and politicians stand out for themselves – they are also bought for various shows and videos. Beware of copyright though, not all superheroes can be sold.

By the way, do not forget about the growing needs of the p-th industry, where you always need detailed, realistic people and their separate bodies. I think it’s modeling for an amateur, but this niche exists.

Another trend is medical imaging. Pharmaceutical companies need different anatomical objects for their presentations. There are many searches for internal organs, bones, etc. However, transfer correctness and understanding what exactly you model and how you render it is important here.

cad model, printing

I have little experience here, I know that there is a demand for both models for CNC machines and models for the printer, but I cannot say anything worthwhile about it. I think all this is something special that needs to be delved into a lot.

From the outside, I see that CgTrader couldn’t do business with print models and switched to a new strategy for VR models. At the same time, there are many markets that sell only these models.

I have everything on this.

I hope it has been interesting and useful for you. If I forgot some categories or you have your own experience, be sure to write in the comments.

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