How does SEO work?
Before we dive into SEO and find out more about how SEO works, let’s first understand what exactly SEO is.
As we all know, the digital landscape is evolving faster than ever and therefore creates an urgent and immediate need for all online businesses to not only adopt but also take advantage of the growing online trends and the digital economy. Although there are many digital marketing strategies to get business online, the most effective and sustainable is the organic method, part of which is SEO or search engine optimization.
Search engine optimization helps search engines find websites, blogs, or web pages for related keywords. SEO is also commonly referred to as “organic”, “natural”, “unpaid” or “earned” results.
How exactly does a search engine work?
There are two key steps primarily responsible for search engine results. They are as follows:
Crawling – Search engine robots crawl all web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.
Indexing: After getting all the pages through the crawl process, these pages are indexed in the database for future retrieval. The indexing process is extremely important. The higher the number of indexed pages of your websites, the greater the chances of improving your ranking. Although it depends on the strategies you formulate.
The major search engines update their algorithm on a regular basis and there are several factors that influence these results directly or indirectly. It is advisable to update the site maps.
How does SEO work and what are the best tips to improve SEO?
Search engine optimization depends on a number of the influence that rankings have directly or indirectly. We will discover all those factors in this article. These are the key factors:
happy – It is one of the most important SEO factors. Anyone who has heard of digital marketing must have also heard that “content is king”. It’s true. On numerous occasions, Google has said that it rewards sites with excellent content. So if you want to outsmart other websites, when it comes to SEO, you might want to focus on your content as well. In the content section of wishes there are some important factors to consider, such as readability, the use of H1 / H2 as appropriate, and control of the use of passive and repetitive sentences.
SEO on page – If you want to outwit your rivals, you need to work on your site’s page SEO. Get the fundamentals right. Work carefully on the meta description and keywords. Focus on content and internal links. Add relevant titles, optimize all images (add alt-tag), infuse a mix of H1, H2 titles and subtitles, add LSI keywords by controlling keyword density. The length / description must be in accordance with the difficulty of the keyword. The higher the difficulty, the more detailed your content needs to be to overcome and make sure you get the basics right.
Backlinks – Generating quality backlinks is extremely important to boost your website’s domain authority and page authority. Some of your efforts should also focus on creating enough high-quality backlinks. Most of this should be accomplished by creating engaging content because the better the content you produce, the higher the chances of people linking to your website. Stick to relevance because if the links are irrelevant, it would do more harm than good when it comes to Google rankings. It has to be generated through ethical methods only with the correct types of backlinks (white hat strategies).
Website speed (Page load time) and user experience: Google rewards sites that are faster. It focuses on user engagement more than anything else. What it means is that the fundamentals of the site must be intact. Look at your site speed (page load time). This was made clear in the latest Google speed update. You need to adjust / organize accordingly. You should also work on user engagement metrics such as total clicks / impressions. Focus on bounce rate, page views, session, and all of these metrics to understand them in great detail. In short, “faster the site, better results”.
Mobile friendliness – As we discussed in the previous part of the article, search engines update their algorithms regularly and according to the latest algorithm update from Google, it confirmed that the friendlier the site is for mobile users, the higher the ranking of its pages. Therefore, mobile device compatibility affects your SEO efforts. Check if your site is mobile friendly or not. If not, that should be your first priority.
Domain age, URL and authority: the age of the website, the URL and its DA / PA (domain authority and page authority) are important SEO factors. DA / PA would improve with a number of strategies: backlinks, quality of content internal links.
Image optimization – It is advisable to optimize all the images on your site as it improves its possibilities. Add relevant titles and alt tags to all images. It adds a lot of value when it comes to image search results.
Social signals – Social links or signals cannot be overlooked when it comes to SEO (search engine optimization) strategies. These are authority signals that not only increase your visibility, but also generate links in the forms of social signals. One can share their site on social media platforms to boost signals. The more the better.
Structured data – Focus on the structure of your web pages, as they must be completely aligned. Update the sitemap. The bottom line is that you need to think from your user’s point of view, as we know that user engagement cannot be overlooked.
Conclusion: Now, we know how SEO works and what are the key factors that influence or accelerate your organic digital marketing efforts. Keep this in mind and work on these parameters individually to outsmart the others and rank your site or your clients’ site at the top of the SERP (search engine results page). Clearly, SEO is one of the most effective strategies to capitalize on the growing digital economy and it also delivers sustainable results as long as you follow the right strategies and keep the basics intact. It is a continuous process and requires constant efforts.