An effective sales funnel system helps you guide qualified prospects through the sales process so they buy from you and remain loyal customers. Sales funnels help a business identify how they will capture the attention of their audience, overcome objections, improve engagement, and drive more sales.
1. Get attention
This is where you first make your target audience aware of your business, since your audience probably doesn’t know anything about you. This can be accomplished by placing ads where your target market will see them, publishing press releases, writing keyword-rich blog posts, or running free webinars. The goal is to encourage your prospects to sign up for your email list or follow you on social media because they are interested in what you have to say.
2. Keep Them Interested
Your prospect has now joined your email list, you need to keep their interest by providing more value. The goal is to teach them more about your products and services, and how you know their problems and can solve them. While the content material you send them can still be in the same form as the attention stage (blog posts, ebooks, videos, etc.), the information you send them at this stage should be more specific and relevant.
The prospect is now aware that they need the product or service. But they need more information to decide if yours is the best product to solve their problem. Getting personal with your audience at this point will help them understand how your products will solve their problem and make them trust you more. Use consultation calls, webinars, product demos, and testimonials from other customers who can tell what your product or service did for them.
The prospect has now decided to buy the product. Now they must decide exactly which product they need by comparing one to the other. Your blog posts will build trust with your audience about your superior products and services or an email newsletter will make you stand out as an expert.
The potential customer is already convinced that they need a product like yours. At this stage, you are telling them that you are the right person for the job and no one else. You can do this through a variety of forms of content. This includes product-focused reports, webinars, free or low-cost consultations, or limited-time offers or coupons to encourage buying now.
6. Purchase stage
This is where your potential customer makes an actual purchase. But your work is not done. The sales funnel starts again. You need to move your customer to your other products and to a new sales funnel. If they have bought from you once, they are much more likely to buy from you again because they believe in you and trust that you will provide them with what they need to solve their problems.